商标含义
商标含义：
shangbiaozhuceshishangbiaoshiyongrenqudeshangbiaozhuanyongquandeqiantihetiaojian，zhiyoujinghezhunzhucedeshangbiao，caishoufalvbaohu。shangbiaozhuceyuanzeshiquedingshangbiaozhuanyongquandejibenzhunze，butongdezhuceyuanzedexuanze，shigeguolifazhezaizheiyigewentizhongduifalvdequedingxinghefalvdegongzhengxingerzheguanxijinxingquanhengdejieguo。
功能作用
商标作用一：市场中的通行证
shangbiaoshiqiyepinpaiwenhuadejingsui，erqiyedepinpaixingxiangdejianlishiqiyeweizhifendoudehexin。zaixiangguandeguojiahuozhediqushenqingzhuceshangbiaodeshangpincainengjinzhugaiguojiahediqugedaxingmaichang、chaoshi。qiyeyibanzaiyinshuachangyinshuabiaoqian、baozhuanghuozhezaigezhongmeitishangzuoguanggaoxuanchuandouxuyaochujuxiangguanpinpaideshangbiaozhucezhengmingwenjian。zaiguojimaoyizhong，shangbiaoshijiweizhongyaode，guojijiandemaoyilibukaishangbiao。duixingzhengguanlibumenlaishuo，tongguoduishangbiaodeguanlilaijiandushangpinhefuwuzhiliang，weibanlizhijian、weijian、tiaomachuangzaobibeitiaojian。
商标作用二：商战中的旗帜
zhanqixiangzhengzheyiwangwuqiandejingshen，chongfengxianzhendejingshendongli。zhanqidaibiaodedoushiyizhibuduidehun，gongzhanyigezhendihoujiuchashangzijideqizi，daibiaoyijingbeizhanling，neishirongyao。shangbiaojiushiqiyedezheizhongjingshendexiangzheng，yeshiqiyeshangpin、fuwusuozhanlinglingyudezuizhijiedebiaoshu。
shangbiaodepinggujiazhinengzengjiaqiyedezongzichane，erqieyuegaojiazhidepinpaiyuenengtixianchugaishangbiaodeyingxiangliheqiyedejingyingqingkuang，jianjiefanyingchuxiaofeizheduigaishangbiaosuobiaoshishangpindejieshouchengdu。
shangbiaozuoweiyizhongwuxingzichan，haikeyitongguozhuanrang，xukejitarenshiyong，huozhiyalaizhuanhuanshixianqijiazhi。
商标作用四：消费者眼中的识别码
shangpinzaishichangshangjieshoushehuijianyanhejiandu，canyujingzheng，zheizhongshichangjingzhengshishangpinpinzhong、zhiliang、jiagedengduozhongxingnengzhibiaodejingzheng，erzheixiexinxizeshitongguoshangbiaozheiyiqiaoliangchuandijixiaofeizhede。liyongshangbiaoxuanchuanshangpin、fuwu，yanjianyigai、xingmutuchu、bianyujiyi，jixiaofeizheliuxiashenkeyinxiang，yixiyinyoufaqi“congsugoumai”deyuwang，congerdadaochuangmingpai、kuodaxiaoludexiaoguo。
商标作用五：企业信誉的载体
shangbiaobujinshiqubieshangpinhefuwulaiyuandebiaozhi，erqieshiqiyedexinyu、 jingzhengliqiangruodexiangzheng，qiyexinyudejutibiaoxianfangshijiushishangbiaosuobiaoshideshangpinweixiaofeizhedailaidemanzugan。shangbiaoningjielesuobiaoshishangpin、fuwu，yijigaishangpinjingyingzhe、fuwutigongzhedexinyu，shangbiaoshishangpin、fuwuxinyuheyuzhixiangguandeqiyexinyudezuihaobiaoshi。shangbiaoxinyuzaishichangjingzhengzhongzhiguanzhongyao，yigeyouxinyudeshangbiao，duiyutigaoshangpinjingzhengli、dakaishangpinxiaoludouqizheshi fenzhongyaodezuoyong。
商标作用六：员工的勋章
haodeshangbiaopinpainengjiyuangongdailairongyugan、chengjiugan、zerengan、guishugan、shiminggan、chengzhanggan。xiaofeizhedeganshoujuedingshangpin、fuwudepinpaibeishehuirenzhi、jieshoudechengdu，yuangongdeganshoujuedingleqiyesuzaodeshangbiaopinpaijibenqiyeyuangongdailaideningjuliyurongyugan。yejiushishuo，pinpaishuodaodishiyizhongguanxi，pinpaihuadeguanxishiyizhongteshuleixingdezhongchenghexinrenguanxi。
商标作用七：企业融资的中转站
shangbiaozhuanyongquanzhiyadaikuanyewushiyiqiyeshangbiaosuoyouquanweizhiyawu，tongguodisanfangpingguquerenqiyeshangbiaojiazhi，yinxingcaiyonglinghuodedi、zhiyamoshi，weiyourongzixuqiudeqiyefafangqiyeshangbiaojiazhiyidingbilidedaikuan。
商标作用八：品牌纠纷中的盾牌
shangbiaojiuhaobishizhanzhengzhongdedunpai，sheizhangwoshangbiaoyongyoushangbiaodezhuanyongquansheijiushizheige“dunpai”dezhuren，zhuceshangbiao，xiangyouzhuanyongquan，budankeyibaohuzijideshangbiaoquanyibushouqinhai，zaibiyaodeshihoukeyifandanshanghaijiruqinde“dijun”。
shangbiaozhucerenyongyoushangbiaozhuanyongquan，shoufalvbaohu，bierenbuganfangmao，fouzejiukeyigaoqiqinquan，huodejingjipeichang。xiangfan，ruobeitarenqiangxianzhuce，zebiranshiquzijijingxincehuakuxinjingyingdeshichang，zijifanerkenengchengweiqinquanbeigao。